Dúrud has begun to provide products with an Irish language element to them, and is supplying the first of these in time for Christmas, 2011.

Dúrud believes that when a community, such as the people of a country, use a distinct language, many economic possibilities arise since only members of that community can provide many of the products and services that are required by that same community. This is not what happens in Ireland, where we import even the most simple of things.

This business is directed at retailers, not the general public.